Sport and Business: Innovation at Matmut ATLANTIQUE
Companies get behind the values of sport!
Involving a trainer or sportsperson can help to motivate managers and staff and provide new keys to success for the company. An original and innovative motivational technique!
With this in mind, the Matmut ATLANTIQUE is launching a new activity never before offered in Bordeaux: the involvement of top sportsmen and women in company seminars, with the aim of offering our customers ever more attractive new products. The Bordeaux stadium is not only a place of fervour and emotion, but also one of unique expertise in the field of events.
"His career path, and in particular the steady rise in his skill level, provides a clear link between the worlds of sport and business." Ghislain De Drouas, Sales Director for La Poste Group in the South-West of France, recounts the visit of Matthew Clarkin, Captain of Union Bordeaux-Bègles, to the Matmut ATLANTIQUE in early January for a convention attended by a large number of employees.
Why did you choose the Matmut ATLANTIQUE as the venue for your seminar?
"We wanted to hold our convention in a legendary venue in the city that was a symbol of innovation".
Why did you choose to bring in Matthew Clarkin?
"His career path, and in particular the steady rise in his level of skills, provides a clear link between the world of sport and that of business: managerial vision, an individual mindset and personal investment are the keys to success".
In your opinion, what are the advantages of this type of intervention?
"It's not the manager who talks about his keys, but the top-level player. This echoes the managerial discourse. It's also an opportunity for the teams to listen to and talk to a rugby star".
What feedback have you had from your staff?
"Delighted! and lots of souvenir photos were taken."
Among the sportsmen and women selected, some from Bordeaux, of course, including Team AROM made up of : Matthew Clarkin - Mélodie Bourdy - Grégory Sertic - Medhi Labeyrie - Thomas Decock - Kaouthar Lontadila - Blair Connor - Cheick Diabate - Benjamin Hennequin - Grégory Bourdy - Lisandro Arbizu - Jean-Baptiste Perlant - Stephan Tartari - Lassina Diabate
